Yes, there is now an official word for advertising burger frenzy – BURGVERTISING.
In our increasingly recession-friendly New York dining scene, many restauranteurs view the burger, apparently, as their key to attracting customers. Hence, the new trend of Burgvertising.
Let me count the ways:
1. NYMag’s Burger Register
2. Saveur’s Burger Feature
3. Gayot’s Burger Forum
4. Burger of the Month Club – via Diner’s Journal
5. Texas Monthly’s 50 Best Burgers
6. Serious Eats’ Hamburger Blog – A Hamburger Today